Margaritaville's New Cruise Brand Will Still Begin Sailing Out Of Florida In April — see Inside Its First Ship

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The 5 o'Clock Somehwere Bar aboard the Margaritaville Paradise with neon green lime lights, tables, a bar

The 5 o’Clock Somehwere Bar aboard the Margaritaville Paradise.
The McBride Company
  • Margaritaville has partnered with Bahamas Paradise Cruise Line to launch Margaritaville at Sea.
  • The new cruise brand’s first ship, Margaritaville Paradise, will begin sailing from Florida in April.
  • The Margaritaville hospitality empire has been expanding throughout 2021.

In December 2021, hospitality giant Margaritaville announced Margaritaville at Sea, the company’s own cruise brand.

The Margaritaville Paradise sailing at sea

The Margaritaville Paradise.
The McBride Company

Source: Margaritaville at Sea

And if you’re eager to nibble on sponge cake and watch the sun bake (at sea), you won’t have to wait too long. The company’s first cruise will sail in April from the Port of Palm Beach Florida to Grand Bahama Island.

clear water ocean washing up to a sandy shore lined with trees

Banana Bay Beach in Freeport, Grand Bahama Island.
Pola Damonte Getty Image/

Source: Margaritaville at Sea

But rising COVID-19 cases and the CDC’s warning haven’t changed the trajectory of Margaritaville’s cruise brand unveil: The company will continue targeting its springtime sailing, Brad Schwaeble, Margaritaville’s COO, told Insider in a statement.

the exterior of the Margaritaville Resort Times Square building

Margaritaville Resort Times Square.
Brittany Chang/Insider

Margaritaville partnered with Bahamas Paradise Cruise Line — which rebranded to Margaritaville at Sea — for the new cruise brand, according to a press release. Oneil Khosa, Bahamas Paradise Cruise Line CEO’s, will remain as Margaritaville at Sea’s CEO.

The Grand Celebration cruise ship being framed by a dark metal barrier in the foreground

Bahamas Paradise Cruise Line’s other ship, the Grand Celebration.
Joe Skipper/Reuters

Source: Margaritaville at Sea

Bahamas Paradise Cruise Line’s flagship ship, the Grand Classica, will also serve as the new cruise brand’s first ship.

A stateroom aboard the Margaritaville Paradise with a bed, window, and chairs

A stateroom aboard the Margaritaville Paradise.
The McBride Company

“The collaborative concept will add a different dimension to the cruising industry, appealing to a new audience of travelers,” Khosa said in the press release.

The 5 o'Clock Somehwere Bar aboard the Margaritaville Paradise with neon green lime lights, tables, a bar

The 5 o’Clock Somehwere Bar aboard the Margaritaville Paradise.
The McBridge Company

The 10-passenger deck cruise ship has since undergone a “multi-million investment and refurbishment” to fit the Margaritaville brand.

A suite aboard the Margaritaville Paradise with a couch, table, balcony, and bed in the corner

A suite aboard the Margaritaville Paradise.
The McBride Company

Source: Margaritaville at Sea

This includes its 658 cabins, which are all adorned with the recognizable tropical and nautical Margaritaville look.

A stateroom aboard the Margaritaville Paradise with a bed, window, and chairs

A stateroom aboard the Margaritaville Paradise.
The McBridge Company

Many of the ship’s amenities — like the inclusion of a buffet and coffee shop — are no different from that of a typical cruise.

The Margaritaville Paradise sailing at sea

The Margaritaville Paradise.
The McBridge Company

The big difference is the Margaritaville branded dining options that could be recognizable to any fan, including Prime Steak and Seafood and Frank and Lola’s Pizzeria. Both are available at several land-based Margaritaville locations.

The 5 o'Clock Somehwere Bar aboard the Margaritaville Paradise with neon green lime lights, tables, a bar

The 5 o’Clock Somehwere Bar aboard the Margaritaville Paradise.
The McBridge Company

And it wouldn’t be a Margaritaville cruise ship without plenty of drinking options. The ship has a branded sports bar, lounge, and two bars. This includes the 5 o’Clock Somewhere Bar, a staple for the brand and the perfect place to “waste away again.”

The 5 o'Clock Somehwere Bar aboard the Margaritaville Paradise with neon green lime lights, tables, a bar

The 5 o’Clock Somehwere Bar aboard the Margaritaville Paradise.
The McBridge Company

Margaritaville is currently working with Bahamas Paradise Cruise Line for onboard health protocols, Schwaeble said. The latter cruise brand’s policies currently include a COVID-19 vaccine mandate and mask wearing while indoors.

A person wearing a face mask while staring out a window on a cruise ship in Italy.

A person wearing a face mask while on a cruise ship in Italy.
Giacomo Augugliaro/Getty Images

Source: Bahamas Paradise Cruise Line

The Margaritaville empire has been expanding throughout 2021 with the opening of its Time Square resort, the brand’s expansion into the RV resorts business, and now, the launch of its own cruise brand.

two signs hanging from a ceiling that read

The Margaritaville Cafe and Store in Key West, Florida
Chuck Wagner/Shutterstock

Source: Insider (1) (2)

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